A Good Gut Feeling

A Good Gut Feeling is a family-run health-conscious food brand based in Marietta, Georgia. I connected with them in early 2020 to refresh their identity ahead of a re-launch. Their signature product at the time was their sweet potato hummus, which I became an instant fan of when they gave me a sample. 

The goal for this project was to convey the fresh, fun, ingredients-first attitude of the company and get them ready for the store shelves.