Choco-Laté Coffee is a funky, colorful coffeehouse serving specialty drinks, desserts, and fresh pastries of the highest quality. They source their beans from small farms around the world to roast every week and serve at their Atlanta and Decatur locations. Their identity was outdated and in need of a refresh. It needed to be more polished but still convey the funky and cool aesthetic of their shops. The color palette could be simplified and cooled down as well to breathe new life into the brand.