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Louvre Museum Identity

The Louvre is the world’s largest and most-visited art museum, housing an expansive collection of works ranging from ancient civilization to the 19th century. After serving as a royal residence since 1546, the palace was turned into a public museum in 1682 once Louis XIV moved to the Palace of Versaille. In the 1980s and ‘90s, the Louvre underwent major renovations to make the complex more accessible and accommodating to modern visitors. Today, the museum is keenly aware of its diverse audience and strives for accessibility across the whole organization. 

This project was an experiment in unpacking a large, well-known brand. I explored adjusting and simplifying the identity to adapt to the mass of applications required for such an institution. The refreshed logo conveys the spirit of the Louvre to its global audience, and the expanded identity system is modular and harmonious while remaining distinct.

The Louvre is the world’s largest and most-visited art museum, housing an expansive collection of works ranging from ancient civilization to the 19th century. After serving as a royal residence since 1546, the palace was turned into a public museum in 1682 once Louis XIV moved to the Palace of Versaille. In the 1980s and ‘90s, the Louvre underwent major renovations to make the complex more accessible and accommodating to modern visitors. Today, the museum is keenly aware of its diverse audience and strives for accessibility across the whole organization. 

This project was an experiment in taking a large, well-known brand and refreshing it. The Louvre's current mark, though recognizable, could be revised to better reflect the history and character of the museum. It also needed to adapt to the mass of applications required for such an institution. The refreshed logo conveys the spirit of the Louvre to its global audience, and the expanded identity system is modular and harmonious while remaining distinct.

The Louvre is the world’s largest and most-visited art museum, housing an expansive collection of works ranging from ancient civilization to the 19th century. After serving as a royal residence since 1546, the palace was turned into a public museum in 1682 once Louis XIV moved to the Palace of Versaille. In the 1980s and ‘90s, the Louvre underwent major renovations to make the complex more accessible and accommodating to modern visitors. Today, the museum is keenly aware of its large, diverse audience and strives for accessibility across the whole organization. 

This project was an experimentation in taking a large, well-known brand and refreshing it. The Louvre's current mark, though recognizable, could be revised to better reflect the history and character of the museum. It also needed to adapt to the mass of applications required for such an institution. The refreshed identity conveys the spirit of the Louvre to its global audience, and the expanded system is modular and harmonious while remaining distinct.

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The Louvre’s color scheme was a very simple pairing of black and white. The addition of gold lends warmth and a sense of grandeur, bringing to mind the glowing hue of the Pyramid in the evening. A green-gray accent rounds the palette out.

 

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Aside from the stationery, website, and social media channels needing to fit within the identity, signage is a massive part of a museum. Visitors need to know how to navigate the building, so way-finding needs to be clear and accessible (for the Louvre, this means appearing in three different languages). The system needed to be cohesive, flexible, and unique to the institution.

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stationery_1
business_cards
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website_ticket_2b
website_ticket_3b
Front View iPhone X and Macbook Pro Mockup by Anthony Boyd Graph
Front View iPhone X and Macbook Pro Mockup by Anthony Boyd Graph
Front View iPhone X and Macbook Pro Mockup by Anthony Boyd Graph
banner_sign_1
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indoor_wayfinding
Mockups Design
lamp_post_signs
newspaper copy
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id_1
uniform_M
uniform_mixed
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ticket_2
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notebook_2
notebook_1
notebook_3
tote_bag
tote_bag_2

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