Louvre Museum Identity

The Louvre is the world’s largest and most-visited art museum, housing an expansive collection of works ranging from ancient civilization to the 19th century. After serving as a royal residence since 1546, the palace was turned into a public museum in 1682 once Louis XIV moved to the Palace of Versaille. In the 1980s and ‘90s, the Louvre underwent major renovations to make the complex more accessible and accommodating to modern visitors. Today, the museum is keenly aware of its diverse audience and strives for accessibility across the whole organization. 

This project was an experiment in unpacking a large, well-known brand. I explored adjusting and simplifying the identity to adapt to the mass of applications required for such an institution. The refreshed logo conveys the spirit of the Louvre to its global audience, and the expanded identity system is modular and harmonious while remaining distinct.

The Louvre is the world’s largest and most-visited art museum, housing an expansive collection of works ranging from ancient civilization to the 19th century. After serving as a royal residence since 1546, the palace was turned into a public museum in 1682 once Louis XIV moved to the Palace of Versaille. In the 1980s and ‘90s, the Louvre underwent major renovations to make the complex more accessible and accommodating to modern visitors. Today, the museum is keenly aware of its diverse audience and strives for accessibility across the whole organization. 

This project was an experiment in taking a large, well-known brand and refreshing it. The Louvre's current mark, though recognizable, could be revised to better reflect the history and character of the museum. It also needed to adapt to the mass of applications required for such an institution. The refreshed logo conveys the spirit of the Louvre to its global audience, and the expanded identity system is modular and harmonious while remaining distinct.

The Louvre is the world’s largest and most-visited art museum, housing an expansive collection of works ranging from ancient civilization to the 19th century. After serving as a royal residence since 1546, the palace was turned into a public museum in 1682 once Louis XIV moved to the Palace of Versaille. In the 1980s and ‘90s, the Louvre underwent major renovations to make the complex more accessible and accommodating to modern visitors. Today, the museum is keenly aware of its large, diverse audience and strives for accessibility across the whole organization. 

This project was an experimentation in taking a large, well-known brand and refreshing it. The Louvre's current mark, though recognizable, could be revised to better reflect the history and character of the museum. It also needed to adapt to the mass of applications required for such an institution. The refreshed identity conveys the spirit of the Louvre to its global audience, and the expanded system is modular and harmonious while remaining distinct.